diff --git a/client/pages/Privacy.tsx b/client/pages/Privacy.tsx
index e8afe9dc..bd8cb9c3 100644
--- a/client/pages/Privacy.tsx
+++ b/client/pages/Privacy.tsx
@@ -4,26 +4,107 @@ export default function Privacy() {
   return (
     <Layout>
       <div className="min-h-screen bg-aethex-gradient py-12">
-        <div className="container mx-auto px-4 max-w-4xl space-y-6">
-          <h1 className="text-3xl font-bold text-gradient-purple">
-            Privacy Policy
-          </h1>
-          <p className="text-sm text-muted-foreground">
-            We respect your privacy. This page outlines how we collect, use, and
-            protect your data.
-          </p>
+        <div className="container mx-auto px-4 max-w-4xl space-y-8">
+          <header className="space-y-2">
+            <h1 className="text-3xl font-bold text-gradient-purple">Privacy Policy</h1>
+            <p className="text-sm text-muted-foreground">Effective date: 2025-10-18</p>
+            <p className="text-sm text-muted-foreground">
+              This Privacy Policy explains how AeThex ("we", "us") collects, uses, shares, and protects
+              information when you use our products, sites, and services (the "Services").
+            </p>
+          </header>
+
           <section className="space-y-3">
-            <h2 className="font-semibold">Data We Collect</h2>
+            <h2 className="font-semibold">Information We Collect</h2>
+            <ul className="list-disc pl-5 text-sm text-muted-foreground space-y-1">
+              <li>Account data: name, username, email, profile details, social links.</li>
+              <li>Content: posts, comments, projects, teams, endorsements, activity metadata.</li>
+              <li>Usage data: device/browser information, pages visited, interactions, approximate location.</li>
+              <li>Cookies & similar: session and preference cookies for authentication and settings.</li>
+            </ul>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">How We Use Information</h2>
+            <ul className="list-disc pl-5 text-sm text-muted-foreground space-y-1">
+              <li>Provide and improve the Services, including social, projects, teams, and notifications.</li>
+              <li>Security, abuse prevention, fraud detection, and diagnostics.</li>
+              <li>Personalization (e.g., recommendations, feed ranking) and aggregated analytics.</li>
+              <li>Communications: transactional emails (verification, invites, alerts) and product updates.</li>
+            </ul>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Legal Bases (EEA/UK)</h2>
             <p className="text-sm text-muted-foreground">
-              Account details, usage analytics, and content you provide.
+              We process data under: (i) Performance of a contract (providing core features), (ii) Legitimate
+              interests (security, analytics, product improvement), (iii) Consent (where required), and (iv)
+              Compliance with legal obligations.
             </p>
-            <h2 className="font-semibold">How We Use Data</h2>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Sharing & Service Providers</h2>
             <p className="text-sm text-muted-foreground">
-              To provide services, improve features, and ensure security.
+              We do not sell your personal information. We use trusted sub-processors to operate the platform:
+              Supabase (auth, database, storage), Vercel/Netlify (hosting/CDN), and Resend (email). These
+              providers process data on our behalf under appropriate agreements.
             </p>
-            <h2 className="font-semibold">Your Choices</h2>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">International Transfers</h2>
             <p className="text-sm text-muted-foreground">
-              You can update or delete your profile and opt-out of marketing.
+              Data may be processed in the United States and other countries. Where applicable, we rely on
+              appropriate safeguards (e.g., SCCs) for cross-border transfers.
+            </p>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Data Retention</h2>
+            <p className="text-sm text-muted-foreground">
+              We retain data for as long as needed to provide Services, comply with law, resolve disputes,
+              and enforce agreements. You may request deletion of your account data, subject to legal holds.
+            </p>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Your Rights</h2>
+            <ul className="list-disc pl-5 text-sm text-muted-foreground space-y-1">
+              <li>Access, correction, deletion, and portability of your data.</li>
+              <li>Object to or restrict certain processing; withdraw consent where applicable.</li>
+              <li>Manage notifications and email preferences in-app.</li>
+            </ul>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Security</h2>
+            <p className="text-sm text-muted-foreground">
+              We use industry-standard measures to protect data in transit and at rest. No method of
+              transmission or storage is 100% secure; you are responsible for safeguarding credentials.
+            </p>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Children</h2>
+            <p className="text-sm text-muted-foreground">
+              Our Services are not directed to children under 13 (or as defined by local law). We do not
+              knowingly collect data from children. If you believe a child has provided data, contact us.
+            </p>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Changes</h2>
+            <p className="text-sm text-muted-foreground">
+              We may update this Policy. Material changes will be announced via the app or email. Your
+              continued use after changes constitutes acceptance.
+            </p>
+          </section>
+
+          <section className="space-y-3">
+            <h2 className="font-semibold">Contact</h2>
+            <p className="text-sm text-muted-foreground">
+              For privacy inquiries: privacy@aethex.biz. For support: support@aethex.biz.
             </p>
           </section>
         </div>