# ✅ Branding Checklist - Execute Today **Time to complete:** 4-6 hours **Result:** Professional brand identity ready to launch --- ## 🎨 Phase 1: Visual Identity (2 hours) ### Logo Creation (1 hour) - [ ] Open Canva or Figma - [ ] Choose logo concept: - [ ] Option A: Use the hexagon-cloud concept (assets/logo.svg) - [ ] Option B: Create AE monogram - [ ] Option C: Design custom in Figma - [ ] Export in multiple formats: - [ ] logo.svg (vector) - [ ] logo.png (512x512) - [ ] logo.png (256x256) - [ ] logo.png (128x128) - [ ] logo.png (64x64) - [ ] logo.png (32x32) - [ ] favicon.ico (16x16, 32x32, 48x48) **Quick Win:** Just use the provided SVG and export to PNG ### Color Palette (15 minutes) - [ ] Copy brand-colors.md to your design tool - [ ] Update design-system.css with new colors: ```css :root { --primary: #8B5CF6; --primary-dark: #6D28D9; --accent: #06B6D4; --background: #111827; } ``` - [ ] Test colors in Studio UI - [ ] Verify contrast ratios (use WebAIM contrast checker) ### Replace Default Assets (30 minutes) - [ ] Replace engine/platform/android/export/logo.svg - [ ] Replace engine/platform/macos/export/logo.svg - [ ] Replace engine/platform/windows/godot.ico → aethex.ico - [ ] Replace aethex-studio/public/favicon.ico - [ ] Add logo to Studio header ### Typography Setup (15 minutes) - [ ] Add Google Fonts to project: ```html ``` - [ ] Update CSS font variables - [ ] Test in Studio UI --- ## 📸 Phase 2: Marketing Assets (2 hours) ### Screenshots (1 hour) Take high-quality screenshots (1920x1080, full screen): - [ ] **Unified Studio** - Full IDE view with all panels - Scene tree on left - Viewport in center - Inspector on right - Code editor at bottom - [ ] **Code with AI** - Editor showing AI suggestion - Write a function - Show AI autocomplete - Highlight the suggestion - [ ] **3D Viewport** - Game running in viewport - Load a 3D scene - Show real-time rendering - FPS counter visible - [ ] **Cloud Dashboard** - Analytics/stats (mockup if needed) - User count chart - Active sessions - Usage metrics - [ ] **One-Line Multiplayer** - Code comparison - Left side: Traditional setup (100+ lines) - Right side: AeThex (3 lines) - [ ] **Asset Browser** - File management - Grid view of assets - File tree visible - Professional layout - [ ] **Publishing Flow** - Deploy dialog (mockup if needed) - "Publish to Web" button - Game name input - "yourname.aethex.games" preview - [ ] **Scene Tree** - Node hierarchy - Expanded scene tree - Multiple nodes visible - Node icons clear **Save to:** /workspaces/AeThex-Engine-Core/assets/screenshots/ ### Demo Video (1 hour) Record a quick demo (2-5 minutes): - [ ] Set up OBS Studio or QuickTime - [ ] Set resolution to 1920x1080 - [ ] Turn on microphone - [ ] Follow this script: ``` 0:00 - "This is AeThex" (show studio) 0:15 - "Watch me add multiplayer" (write 3 lines) 0:45 - "AI suggests code for me" (show AI) 1:15 - "Cloud saves work automatically" (demo) 1:45 - "Publish to web in one click" (show) 2:00 - "Try it free at aethex.dev" ``` - [ ] Edit in DaVinci Resolve (trim, add text overlays) - [ ] Export as MP4 (1080p, 30fps) - [ ] Upload to YouTube (unlisted for now) **Save to:** /workspaces/AeThex-Engine-Core/assets/demo-video.mp4 --- ## 🌐 Phase 3: Social Presence (1 hour) ### Twitter/X Setup (20 minutes) - [ ] Create account: @AeThexEngine - [ ] Profile photo: Logo (400x400) - [ ] Banner image: Create in Canva - Show Studio UI - Add tagline: "The Cloud-Native Game Engine" - 1500x500 pixels - [ ] Bio: "Game engine with cloud services built-in. Multiplayer in 3 lines. Free forever. MIT licensed. 🎮☁️🤖" - [ ] Pinned tweet: ``` Introducing AeThex 🚀 The only game engine with cloud services built-in. ✅ Multiplayer in 3 lines ✅ Cloud saves automatic ✅ AI coding assistant ✅ One-click publishing ✅ $0 forever Try free → [link] [Demo video] ``` ### Discord Server (20 minutes) - [ ] Create server: "AeThex Engine" - [ ] Upload logo as server icon - [ ] Create channels: ``` 📢 ANNOUNCEMENTS ├── #announcements ├── #updates 💬 COMMUNITY ├── #general ├── #showcase ├── #help 🛠️ DEVELOPMENT ├── #bug-reports ├── #feature-requests ``` - [ ] Write welcome message in #announcements - [ ] Create invite link (never expires) - [ ] Add invite link to README ### GitHub Social (10 minutes) - [ ] Add logo to repository - [ ] Update README with logo - [ ] Add social preview image (1280x640) - Settings → Social Preview → Upload - [ ] Add topics: game-engine, cloud-services, ai-assistant, godot - [ ] Update description: "Cloud-native game engine with built-in multiplayer, AI assistant, and one-click publishing." ### YouTube Channel (10 minutes) - [ ] Create channel: "AeThex Engine" - [ ] Upload logo as channel icon - [ ] Upload banner (2560x1440) - [ ] Channel description: ``` Official AeThex Engine channel. Learn how to build games with cloud services built-in. • Multiplayer tutorials • AI assistant demos • Game development tips • Feature showcases Download free: aethex.dev ``` - [ ] Upload demo video (unlisted for now) --- ## 📝 Phase 4: Copy & Content (1 hour) ### Landing Page Copy (30 minutes) Write these sections: - [ ] **Hero Headline** ``` The Cloud-Native Game Engine Build multiplayer games in minutes, not months. Deploy with one click. Scale automatically. All free. ``` - [ ] **Value Props** (3 bullet points) ``` 🎮 Multiplayer in 3 Lines No servers, no NAT, no config. Just works. ☁️ Cloud Everything Saves, analytics, auth - all built-in and free. 🤖 AI Pair Programming Code completion that understands your project. ``` - [ ] **Social Proof** (when available) ``` Trusted by 100+ game developers 50+ games in development 10+ games published ``` - [ ] **CTA** ``` [Download Free] [Watch Demo] [View Docs] ``` ### Comparison Table (15 minutes) Create comparison vs competitors: | Feature | Godot | Unity | AeThex | |---------|-------|-------|--------| | Price | Free | Fees | Free | | Cloud Services | DIY | $50-200/mo | Free | | Multiplayer Setup | 3-6 weeks | 2-4 weeks | 3 lines of code | | AI Assistant | No | No | Yes | | Publishing | Manual | Manual | One-click | ### FAQ (15 minutes) Write answers to: - [ ] "Is AeThex really free?" - [ ] "How is this different from Godot?" - [ ] "Can I use this for commercial games?" - [ ] "What platforms can I export to?" - [ ] "Do I need cloud services to use AeThex?" --- ## ✅ Validation Checklist Before going public, verify: ### Visual Identity - [ ] Logo visible in Studio header - [ ] Colors consistent across all screens - [ ] Favicon showing in browser tab - [ ] Typography renders correctly ### Marketing Assets - [ ] All 8 screenshots taken and saved - [ ] Demo video recorded and edited - [ ] Video uploaded to YouTube - [ ] Social media graphics created ### Social Presence - [ ] Twitter profile complete - [ ] Discord server set up - [ ] GitHub updated with logo - [ ] YouTube channel ready ### Content - [ ] Landing page copy written - [ ] Comparison table complete - [ ] FAQ answered - [ ] CTAs clear and compelling --- ## 🚀 Launch Day Checklist When ready to announce: - [ ] Update README with new logo - [ ] Add "Download" buttons with download links - [ ] Deploy landing page to aethex.dev - [ ] Make demo video public on YouTube - [ ] Post announcement on Twitter - [ ] Share in Discord - [ ] Post on r/gamedev - [ ] Post on r/godot - [ ] Email tech journalists - [ ] Submit to Product Hunt --- ## 📊 Success Metrics Track these after launch: - [ ] Website visits: _____ - [ ] Twitter followers: _____ - [ ] Discord members: _____ - [ ] Video views: _____ - [ ] GitHub stars: _____ - [ ] Downloads: _____ --- ## 💡 Quick Wins (Priority Order) If you only have time for 3 things today: 1. **Create logo** (1 hour) - Use provided SVG or customize 2. **Take 5 screenshots** (30 min) - Studio, code, viewport, AI, cloud 3. **Set up Twitter** (20 min) - Profile, banner, first tweet That's 1 hour 50 minutes to have a professional brand presence. --- **Remember:** Done is better than perfect. Launch with "good enough" branding, improve as you grow. 🚀