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AeThex-Engine-Core/BRANDING_CHECKLIST.md

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✅ Branding Checklist - Execute Today

Time to complete: 4-6 hours
Result: Professional brand identity ready to launch

🎨 Phase 1: Visual Identity (2 hours)

Logo Creation (1 hour)

  • Open Canva or Figma
  • Choose logo concept:
    • Option A: Use the hexagon-cloud concept (assets/logo.svg)
    • Option B: Create AE monogram
    • Option C: Design custom in Figma
  • Export in multiple formats:
    • logo.svg (vector)
    • logo.png (512x512)
    • logo.png (256x256)
    • logo.png (128x128)
    • logo.png (64x64)
    • logo.png (32x32)
    • favicon.ico (16x16, 32x32, 48x48)

Quick Win: Just use the provided SVG and export to PNG

Color Palette (15 minutes)

  • Copy brand-colors.md to your design tool
  • Update design-system.css with new colors: 
    :root {
  --primary: #8B5CF6;
  --primary-dark: #6D28D9;
  --accent: #06B6D4;
  --background: #111827;
}
  • Test colors in Studio UI
  • Verify contrast ratios (use WebAIM contrast checker)

Replace Default Assets (30 minutes)

  • Replace engine/platform/android/export/logo.svg
  • Replace engine/platform/macos/export/logo.svg
  • Replace engine/platform/windows/godot.ico → aethex.ico
  • Replace aethex-studio/public/favicon.ico
  • Add logo to Studio header

Typography Setup (15 minutes)

  • Add Google Fonts to project: 
    <link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&family=Orbitron:wght@700;900&display=swap" rel="stylesheet">
  • Update CSS font variables
  • Test in Studio UI

📸 Phase 2: Marketing Assets (2 hours)

Screenshots (1 hour)

Take high-quality screenshots (1920x1080, full screen):

  • Unified Studio - Full IDE view with all panels

    • Scene tree on left
    • Viewport in center
    • Inspector on right
    • Code editor at bottom

  • Code with AI - Editor showing AI suggestion

    • Write a function
    • Show AI autocomplete
    • Highlight the suggestion

  • 3D Viewport - Game running in viewport

    • Load a 3D scene
    • Show real-time rendering
    • FPS counter visible

  • Cloud Dashboard - Analytics/stats (mockup if needed)

    • User count chart
    • Active sessions
    • Usage metrics

  • One-Line Multiplayer - Code comparison

    • Left side: Traditional setup (100+ lines)
    • Right side: AeThex (3 lines)

  • Asset Browser - File management

    • Grid view of assets
    • File tree visible
    • Professional layout

  • Publishing Flow - Deploy dialog (mockup if needed)

    • "Publish to Web" button
    • Game name input
    • "yourname.aethex.games" preview

  • Scene Tree - Node hierarchy

    • Expanded scene tree
    • Multiple nodes visible
    • Node icons clear

Save to: /workspaces/AeThex-Engine-Core/assets/screenshots/

Demo Video (1 hour)

Record a quick demo (2-5 minutes):

  • Set up OBS Studio or QuickTime
  • Set resolution to 1920x1080
  • Turn on microphone
  • Follow this script: 
    0:00 - "This is AeThex" (show studio)
0:15 - "Watch me add multiplayer" (write 3 lines)
0:45 - "AI suggests code for me" (show AI)
1:15 - "Cloud saves work automatically" (demo)
1:45 - "Publish to web in one click" (show)
2:00 - "Try it free at aethex.dev"
  • Edit in DaVinci Resolve (trim, add text overlays)
  • Export as MP4 (1080p, 30fps)
  • Upload to YouTube (unlisted for now)

Save to: /workspaces/AeThex-Engine-Core/assets/demo-video.mp4

🌐 Phase 3: Social Presence (1 hour)

Twitter/X Setup (20 minutes)

  • Create account: @AeThexEngine
  • Profile photo: Logo (400x400)
  • Banner image: Create in Canva
    • Show Studio UI
    • Add tagline: "The Cloud-Native Game Engine"
    • 1500x500 pixels
  • Bio: "Game engine with cloud services built-in. Multiplayer in 3 lines. Free forever. MIT licensed. 🎮☁️🤖"
  • Pinned tweet: 
    Introducing AeThex 🚀

The only game engine with cloud services built-in.

✅ Multiplayer in 3 lines
✅ Cloud saves automatic
✅ AI coding assistant
✅ One-click publishing
✅ $0 forever

Try free → [link]

[Demo video]

Discord Server (20 minutes)

  • Create server: "AeThex Engine"
  • Upload logo as server icon
  • Create channels: 
    📢 ANNOUNCEMENTS
├── #announcements
├── #updates

💬 COMMUNITY
├── #general
├── #showcase
├── #help

🛠️ DEVELOPMENT
├── #bug-reports
├── #feature-requests
  • Write welcome message in #announcements
  • Create invite link (never expires)
  • Add invite link to README

GitHub Social (10 minutes)

  • Add logo to repository
  • Update README with logo
  • Add social preview image (1280x640)
    • Settings → Social Preview → Upload
  • Add topics: game-engine, cloud-services, ai-assistant, godot
  • Update description: "Cloud-native game engine with built-in multiplayer, AI assistant, and one-click publishing."

YouTube Channel (10 minutes)

  • Create channel: "AeThex Engine"
  • Upload logo as channel icon
  • Upload banner (2560x1440)
  • Channel description: 
    Official AeThex Engine channel.

Learn how to build games with cloud services built-in.

• Multiplayer tutorials
• AI assistant demos
• Game development tips
• Feature showcases

Download free: aethex.dev
  • Upload demo video (unlisted for now)

📝 Phase 4: Copy & Content (1 hour)

Landing Page Copy (30 minutes)

Write these sections:

  • Hero Headline

    The Cloud-Native Game Engine

Build multiplayer games in minutes, not months.
Deploy with one click. Scale automatically. All free.

  • Value Props (3 bullet points)

    🎮 Multiplayer in 3 Lines
No servers, no NAT, no config. Just works.

☁️ Cloud Everything
Saves, analytics, auth - all built-in and free.

🤖 AI Pair Programming
Code completion that understands your project.

  • Social Proof (when available)

    Trusted by 100+ game developers
50+ games in development
10+ games published

  • CTA

    [Download Free] [Watch Demo] [View Docs]

Comparison Table (15 minutes)

Create comparison vs competitors:

Feature Godot Unity AeThex
Price Free Fees Free
Cloud Services DIY $50-200/mo Free
Multiplayer Setup 3-6 weeks 2-4 weeks 3 lines of code
AI Assistant No No Yes
Publishing Manual Manual One-click

FAQ (15 minutes)

Write answers to:

  • "Is AeThex really free?"
  • "How is this different from Godot?"
  • "Can I use this for commercial games?"
  • "What platforms can I export to?"
  • "Do I need cloud services to use AeThex?"

✅ Validation Checklist

Before going public, verify:

Visual Identity

  • Logo visible in Studio header
  • Colors consistent across all screens
  • Favicon showing in browser tab
  • Typography renders correctly

Marketing Assets

  • All 8 screenshots taken and saved
  • Demo video recorded and edited
  • Video uploaded to YouTube
  • Social media graphics created

Social Presence

  • Twitter profile complete
  • Discord server set up
  • GitHub updated with logo
  • YouTube channel ready

Content

  • Landing page copy written
  • Comparison table complete
  • FAQ answered
  • CTAs clear and compelling

🚀 Launch Day Checklist

When ready to announce:

  • Update README with new logo
  • Add "Download" buttons with download links
  • Deploy landing page to aethex.dev
  • Make demo video public on YouTube
  • Post announcement on Twitter
  • Share in Discord
  • Post on r/gamedev
  • Post on r/godot
  • Email tech journalists
  • Submit to Product Hunt

📊 Success Metrics

Track these after launch:

  • Website visits: _____
  • Twitter followers: _____
  • Discord members: _____
  • Video views: _____
  • GitHub stars: _____
  • Downloads: _____

💡 Quick Wins (Priority Order)

If you only have time for 3 things today:

  1. Create logo (1 hour) - Use provided SVG or customize
  2. Take 5 screenshots (30 min) - Studio, code, viewport, AI, cloud
  3. Set up Twitter (20 min) - Profile, banner, first tweet

That's 1 hour 50 minutes to have a professional brand presence.

Remember: Done is better than perfect. Launch with "good enough" branding, improve as you grow. 🚀