858 lines
20 KiB
Markdown
858 lines
20 KiB
Markdown
# Phase 4: Monetization - Complete Implementation Guide
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**Duration**: Weeks 14-19 | **Complexity**: Very High | **Team Size**: 3-4 devs
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## Executive Summary
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Phase 4 enables sustainable revenue for creators through subscriptions, donations, gifting, and platform revenue sharing. Creators earn money, viewers support creators, and the platform generates sustainable revenue.
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---
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## Phase 4 Goals
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### Primary Goals
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1. Tiered subscription system
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2. Donation/tip system with alerts
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3. Creator payouts infrastructure
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4. Revenue analytics
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5. Gifting between viewers
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### Success Criteria
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- 💰 $10k+ monthly platform revenue
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- 👑 50+ creators earning >$100/month
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- 🎁 1k+ gifting transactions
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- 💳 <2% failed transactions
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- 📊 99.9% payout uptime
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---
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## Sprint Breakdown
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### Sprint 4.1: Subscriptions
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**Duration**: Days 1-5 | **Team**: 3 devs
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#### User Story 4.1.1: Subscription Tiers
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```
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AS A creator
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I WANT to set up subscriptions
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SO THAT I can generate recurring revenue
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```
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**Tasks**:
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- [ ] Design subscription tier system
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- [ ] Build subscription management page
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- [ ] Set tier names, prices, benefits
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- [ ] Create tier preview page
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- [ ] Subscription benefits (badges, emotes, etc - Phase 5)
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**Tier System**:
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```typescript
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// Default tiers
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const DEFAULT_TIERS = [
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{
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id: 'tier-1',
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name: 'Bronze',
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monthlyPrice: 499, // $4.99 in cents
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description: 'Support the creator',
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benefits: ['Ad-free chat', 'Bronze badge', 'Custom emotes'],
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order: 1,
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},
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{
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id: 'tier-2',
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name: 'Silver',
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monthlyPrice: 999,
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description: 'VIP support',
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benefits: ['Ad-free chat', 'Silver badge', 'Custom emotes', 'Priority support'],
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order: 2,
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},
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{
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id: 'tier-3',
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name: 'Gold',
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monthlyPrice: 2499,
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description: 'Ultimate support',
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benefits: ['All Silver perks', 'Gold badge', 'Personal shoutout monthly'],
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order: 3,
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},
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]
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// Creators can customize
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```
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**Schema**:
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```prisma
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model SubscriptionTier {
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id String @id @default(cuid())
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channelId String
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channel Channel @relation(fields: [channelId], references: [id], onDelete: Cascade)
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name String // "Silver", "Gold", etc
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description String?
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price Int // In cents (499 = $4.99)
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benefits String[] // List of benefits
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// Customization
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emoteId String? // Channel-specific emote
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badgeName String? // Badge name for subscribers
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order Int @default(999)
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isActive Boolean @default(true)
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createdAt DateTime @default(now())
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updatedAt DateTime @updatedAt
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subscriptions Subscription[]
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}
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model Subscription {
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id String @id @default(cuid())
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userId String
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user User @relation(fields: [userId], references: [id], onDelete: Cascade)
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channelId String
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channel Channel @relation(fields: [channelId], references: [id], onDelete: Cascade)
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tierId String
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tier SubscriptionTier @relation(fields: [tierId], references: [id], onDelete: Cascade)
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// Stripe details
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stripeSubId String @unique
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stripeCustomerId String
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// Status
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status SubStatus @default(ACTIVE) // ACTIVE, CANCELLED, EXPIRED
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// Dates
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startDate DateTime @default(now())
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renewalDate DateTime?
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cancelledDate DateTime?
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createdAt DateTime @default(now())
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updatedAt DateTime @updatedAt
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}
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enum SubStatus {
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ACTIVE
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CANCELLED
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EXPIRED
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FAILED
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}
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```
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**API Routes**:
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- `GET /api/channels/:id/subscription-tiers` - Get tier info
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- `POST /api/subscription-tiers` - Create tier
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- `PUT /api/subscription-tiers/:id` - Update tier
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- `DELETE /api/subscription-tiers/:id` - Delete tier
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- `GET /api/channels/:id/subscribers` - Get subscriber list (creator only)
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**Components**:
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```
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components/subscriptions/
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├── SubscriptionTierManager.tsx (creator)
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├── SubscriptionTierCard.tsx (viewer)
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├── SubscribeButton.tsx
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├── SubscriptionCheckout.tsx
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└── SubscriberBadge.tsx
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```
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**Deliverables**:
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- [ ] Subscription tier system designed
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- [ ] Creator tier management page
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- [ ] Tier customization working
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- [ ] Database schema in place
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---
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#### User Story 4.1.2: Stripe Integration
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```
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AS A platform
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I WANT to handle payments securely
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SO THAT USERS CAN SUBSCRIBE SAFELY
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```
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**Tasks**:
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- [ ] Set up Stripe account
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- [ ] Install Stripe SDK
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- [ ] Create Stripe products for tiers
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- [ ] Webhook handling for subscription events
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- [ ] Test payment flow end-to-end
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- [ ] PCI compliance
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**Stripe Setup**:
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```typescript
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// lib/stripe.ts
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import Stripe from 'stripe'
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export const stripe = new Stripe(process.env.STRIPE_SECRET_KEY, {
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apiVersion: '2023-10-16',
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})
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// Create product for tier
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export const createStripeProduct = async (tier: SubscriptionTier) => {
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const product = await stripe.products.create({
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name: `${channel.name} - ${tier.name}`,
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description: tier.description,
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metadata: {
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channelId: tier.channelId,
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tierId: tier.id,
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},
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})
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const price = await stripe.prices.create({
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product: product.id,
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currency: 'usd',
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unit_amount: tier.price,
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recurring: {
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interval: 'month',
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interval_count: 1,
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},
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})
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return { product, price }
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}
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```
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**Checkout Flow**:
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```
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1. User clicks "Subscribe" button
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2. Create Stripe Checkout Session
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3. Redirect to Stripe-hosted checkout
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4. User enters payment info
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5. Stripe processes payment
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6. Webhook confirms subscription
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7. Create Subscription record in DB
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8. Redirect to success page
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```
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**Webhook Handling**:
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```typescript
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// pages/api/webhooks/stripe.ts
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export async function POST(req) {
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const event = stripe.webhooks.constructEvent(...)
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switch (event.type) {
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case 'customer.subscription.created':
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// Create Subscription in DB
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break
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case 'customer.subscription.updated':
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// Update subscription status
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break
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case 'customer.subscription.deleted':
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// Mark as cancelled
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break
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case 'invoice.payment_failed':
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// Send email, mark subscription at risk
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break
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}
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}
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```
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**Deliverables**:
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- [ ] Stripe account set up and keys configured
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- [ ] Products and prices created
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- [ ] Checkout working end-to-end
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- [ ] Webhook processing events
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- [ ] Manual testing complete
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---
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#### User Story 4.1.3: Subscription Page
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```
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AS A viewer
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I WANT to subscribe to my favorite creator
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SO THAT I can support them and get perks
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```
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**Route**: `/channel/{username}/subscribe`
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**Tasks**:
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- [ ] Build subscription tier selection page
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- [ ] Display tier benefits
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- [ ] List subscriber perks
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- [ ] Subscribe button with Stripe redirect
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- [ ] Success page after subscription
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- [ ] Manage subscription page
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**Page Structure**:
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```
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/channel/[username]/subscribe
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├── Hero: "Support {CreatorName}"
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├── Tier Cards (3 columns)
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│ ├── Card 1: $4.99/mo
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│ │ ├── Tier name
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│ │ ├── Benefits list
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│ │ └── Subscribe button
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│ ├── Card 2: $9.99/mo (highlighted)
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│ └── Card 3: $24.99/mo
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├── FAQ section
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└── Testimonials from existing subscribers
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Success page:
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├── Checkmark "Subscribed!"
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├── Tier details confirmations
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├── "Manage subscription" link
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└── "Go back to channel" link
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```
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**Manage Subscription Page**:
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```
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/dashboard/subscriptions
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├── Active subscriptions (Tier, renewal date)
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├── Cancel button per subscription
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├── Payment history
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└── Receipt downloads
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```
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**Components**:
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```
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components/subscriptions/
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├── SubscriptionTierCards.tsx
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├── SubscriptionFAQ.tsx
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├── SuccessPage.tsx
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└── ManageSubscriptions.tsx
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```
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**Deliverables**:
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- [ ] Subscription page attractive
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- [ ] Tiering clear
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- [ ] Subscribe flow smooth
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- [ ] Success feedback clear
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---
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### Sprint 4.2: Donations & Gifting
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**Duration**: Days 6-10 | **Team**: 2 devs
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#### User Story 4.2.1: Donation System
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```
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AS A viewer
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I WANT to donate to my favorite creator
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SO THAT I can show appreciation
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```
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**Tasks**:
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- [ ] Build donation widget
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- [ ] Custom donation amounts
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- [ ] Donation alerts (text + sound)
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- [ ] Donation activity feed
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- [ ] Thank you message system
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**Schema**:
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```prisma
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model Donation {
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id String @id @default(cuid())
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donorId String
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donor User @relation(fields: [donorId], references: [id], onDelete: SetNull)
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channelId String
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channel Channel @relation(fields: [channelId], references: [id], onDelete: Cascade)
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streamId String? // Optional: linked to specific stream
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stream Stream? @relation(fields: [streamId], references: [id], onDelete: SetNull)
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amount Int // In cents
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currency String @default("USD")
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message String?
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isAnonymous Boolean @default(false)
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stripePaymentId String @unique
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// Alert
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showAlert Boolean @default(true)
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playSound Boolean @default(true)
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soundUrl String? // Default sound or custom
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createdAt DateTime @default(now())
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}
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```
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**Donation Widget Layout**:
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```
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On stream page, bottom right:
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┌─────────────────────┐
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│ Support {Creator} │
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├─────────────────────┤
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│ ♥ Donate $5 │
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│ ♥ Donate $10 │
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│ ♥ Donate $25 │
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│ ♥ Custom amount │
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└─────────────────────┘
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```
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**Donation Alert** (during stream):
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```
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Alerts to creator's screen:
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┌──────────────────────────┐
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│ ✨ JohnDoe donated $10! ✨│
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│ │
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│ "Great stream bro!" │
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│ │
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│ [Alert sound + animation]│
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└──────────────────────────┘
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```
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**API Routes**:
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- `POST /api/donations` - Create donation
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- `GET /api/channels/:id/donations` - List donations
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- `GET /api/donations/recent` - Recent donations for alerts
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- `PUT /api/donations/:id` - Update anonymous status
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**WebSocket Events**:
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```typescript
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socket.emit('donation:alert', {
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donorName: string,
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amount: number,
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message: string,
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timestamp: Date,
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})
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```
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**Components**:
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```
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components/donations/
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├── DonationWidget.tsx
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├── DonationInput.tsx
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├── DonationAlert.tsx
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└── DonationHistory.tsx
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```
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**Deliverables**:
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- [ ] Donation widget working
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- [ ] Alerts displaying
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- [ ] Donations recorded
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- [ ] Sound playback
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---
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#### User Story 4.2.2: Gifting System
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```
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AS A viewer
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I WANT to gift subscriptions
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SO THAT I CAN SUPPORT OTHERS
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```
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**Tasks**:
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- [ ] Gift subscription feature
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- [ ] Recipient selection
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- [ ] Gift alerts
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- [ ] Gift history
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**Schema**:
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```prisma
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model SubscriptionGift {
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id String @id @default(cuid())
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gifterUserId String
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gifter User @relation("gifted_to", fields: [gifterUserId], references: [id])
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recipientUserId String
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recipient User @relation("gifted_from", fields: [recipientUserId], references: [id])
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channelId String
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channel Channel @relation(fields: [channelId], references: [id])
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tierId String
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tier SubscriptionTier @relation(fields: [tierId], references: [id])
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months Int @default(1) // Gift for 1-12 months
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message String?
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stripePaymentId String @unique
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createdAt DateTime @default(now())
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}
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```
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**Gift Flow**:
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```
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1. Viewer clicks "Gift Sub" button
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2. Select recipient from chat users
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3. Select tier
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4. Select 1-12 months
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5. Optional message
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6. Process payment
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7. Recipient automatically subscribed
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8. Alert in chat: "JohnDoe gifted 5 subs to viewers!"
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```
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**Deliverables**:
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- [ ] Gift subscription flow
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- [ ] Recipient notifications
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- [ ] Gift alerts in chat
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- [ ] Gift tracking
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---
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### Sprint 4.3: Creator Payouts
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**Duration**: Days 11-15 | **Team**: 3 devs
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#### User Story 4.3.1: Revenue Dashboard
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```
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AS A creator
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I WANT to see my earnings
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SO THAT I CAN TRACK MY INCOME
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```
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**Tasks**:
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- [ ] Build revenue dashboard
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- [ ] Display total earnings
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- [ ] Breakdown by source (subs, donations, gifts)
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- [ ] Earnings graphs
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- [ ] Tax forms (1099 for US)
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**Dashboard Layout**:
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```
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/dashboard/revenue
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├── Revenue Summary
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│ ├── Total this month: $1,234.56
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│ ├── Pending payout: $567.89
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│ └── Last payout: $1,000 (Feb 5)
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├── Revenue Breakdown (pie chart)
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│ ├── Subscriptions: 60%
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│ ├── Donations: 30%
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│ └── Gifts: 10%
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├── Monthly Graph (last 12 months)
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├── Detailed Earnings Table
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│ ├── Type, Date, Amount, Status
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│ └── Filter, sort, export CSV
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└── Payout Settings
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├── Connected Stripe Account
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├── Tax Info (1099)
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└── Payout Frequency (monthly, weekly)
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```
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**Schema**:
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```prisma
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model CreatorRevenue {
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id String @id @default(cuid())
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channelId String @unique
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channel Channel @relation(fields: [channelId], references: [id])
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totalEarnings Int // All time in cents
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pendingBalance Int // Awaiting payout
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paidBalance Int // Already paid out
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platformFeeRate Float @default(0.30) // 30% platform cut
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lastPayoutDate DateTime?
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stripeAccountId String? // Connected Stripe account
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updatedAt DateTime @updatedAt
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}
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model PayoutRequest {
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id String @id @default(cuid())
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channelId String
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channel Channel @relation(fields: [channelId], references: [id])
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amount Int // In cents
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status PayoutStatus @default(PENDING)
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stripePayoutId String? @unique
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requestedAt DateTime @default(now())
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paidAt DateTime?
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failureReason String?
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}
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enum PayoutStatus {
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PENDING
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PROCESSING
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PAID
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FAILED
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}
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```
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**API Routes**:
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- `GET /api/revenue/summary` - Total earnings
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- `GET /api/revenue/details` - Transaction list
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- `GET /api/revenue/graphs` - Chart data
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- `POST /api/payouts/request` - Request payout
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- `GET /api/payouts` - Payout history
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- `GET /api/creator-account` - Stripe account status
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**Components**:
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```
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components/revenue/
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├── RevenueSummary.tsx
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├── RevenueBreakdown.tsx
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├── EarningsGraph.tsx
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├── TransactionTable.tsx
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├── PayoutRequests.tsx
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└── StripeConnectButton.tsx
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```
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**Pricing Model**:
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```
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Platform Cut: 30%
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Creator Revenue: 70%
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Example:
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$10 subscription
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→ $7 to creator
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→ $3 to platform (Stripe + operations)
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```
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**Deliverables**:
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- [ ] Revenue dashboard showing data
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- [ ] Breakdown working correctly
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- [ ] Graphs displaying
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- [ ] Export to CSV
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---
|
||
|
||
#### User Story 4.3.2: Stripe Connect
|
||
```
|
||
AS A creator
|
||
I WANT TO CONNECT MY STRIPE ACCOUNT
|
||
SO THAT I CAN GET PAID DIRECTLY
|
||
```
|
||
|
||
**Tasks**:
|
||
- [ ] Implement Stripe Connect
|
||
- [ ] OAuth flow for account connection
|
||
- [ ] Account verification steps
|
||
- [ ] Payout settings
|
||
- [ ] Automatic daily/weekly/monthly payouts
|
||
|
||
**Stripe Connect Flow**:
|
||
```
|
||
1. Creator visits revenue settings
|
||
2. Clicks "Connect Your Bank Account"
|
||
3. Redirected to Stripe OAuth
|
||
4. Creator authorizes and verifies identity
|
||
5. Returned to app with connected account
|
||
6. Revenue automatically transfers to creator's Stripe account
|
||
7. Creator can withdraw to their bank account themselves
|
||
```
|
||
|
||
**Payouts**:
|
||
```
|
||
Option A: Automatic Payouts
|
||
- Set frequency: daily, weekly, or monthly
|
||
- Stripe automatically pays creators
|
||
- Creators can see status in Stripe Dashboard
|
||
|
||
Option B: Manual Request
|
||
- Creator manually requests payout
|
||
- Platform reviews (fraud check)
|
||
- Approves and initiates Stripe payout
|
||
- Creator sees in bank within 1-2 days
|
||
```
|
||
|
||
**API Routes**:
|
||
- `POST /api/connect/oauth` - OAuth handler
|
||
- `GET /api/connect/account` - Get connected account status
|
||
- `PUT /api/connect/settings` - Payout frequency
|
||
- `POST /api/connect/disconnect` - Disconnect account
|
||
|
||
**Deliverables**:
|
||
- [ ] Stripe Connect integration
|
||
- [ ] OAuth flow working
|
||
- [ ] Payouts processing
|
||
- [ ] Status tracking
|
||
|
||
---
|
||
|
||
#### User Story 4.3.3: Tax & Compliance
|
||
```
|
||
AS A creator
|
||
I WANT TO HANDLE TAXES
|
||
SO THAT I CAN STAY COMPLIANT
|
||
```
|
||
|
||
**Tasks**:
|
||
- [ ] Collect tax information (W9/1099)
|
||
- [ ] Generate 1099 forms (US)
|
||
- [ ] Tax recap email yearly
|
||
- [ ] Export earnings for tax filing
|
||
|
||
**Tax Collection**:
|
||
```
|
||
US Creators:
|
||
- Threshold: $600+ annual earnings
|
||
- Collect W9 form
|
||
- Generate 1099-NEC
|
||
- Send to creator by Jan 31
|
||
- Send copy to IRS
|
||
|
||
International:
|
||
- Collect legal entity info
|
||
- Generate invoices
|
||
- Creators report own taxes
|
||
```
|
||
|
||
**Schema**:
|
||
```prisma
|
||
model TaxInfo {
|
||
id String @id @default(cuid())
|
||
channelId String @unique
|
||
channel Channel @relation(fields: [channelId], references: [id])
|
||
|
||
country String // "US", "CA", "UK", etc
|
||
|
||
// US W9 fields
|
||
businessName String?
|
||
taxId String? // SSN or EIN
|
||
ownerName String?
|
||
|
||
// International
|
||
businessAddress String?
|
||
|
||
updatedAt DateTime @updatedAt
|
||
}
|
||
```
|
||
|
||
**API Routes**:
|
||
- `PUT /api/tax-info` - Update tax info
|
||
- `GET /api/tax-forms/:year` - Get 1099 form
|
||
- `POST /api/tax-forms/send` - Send form to IRS
|
||
|
||
**Deliverables**:
|
||
- [ ] Tax info collection
|
||
- [ ] 1099 generation (US)
|
||
- [ ] Compliance verified
|
||
|
||
---
|
||
|
||
### Sprint 4.4: Testing & Deployment
|
||
**Duration**: Days 16-20 | **Team**: 3 devs
|
||
|
||
#### Payment Testing
|
||
- [ ] Test subscription creation
|
||
- [ ] Test subscription cancellation
|
||
- [ ] Test failed payments handling
|
||
- [ ] Test refunds
|
||
- [ ] Test webhook processing
|
||
- [ ] Load test with 1000 concurrent checkouts
|
||
|
||
#### Compliance
|
||
- [ ] SSL/TLS enabled
|
||
- [ ] PCI compliance verified
|
||
- [ ] Stripe Terms of Service compliant
|
||
- [ ] Refund policy in place
|
||
- [ ] Privacy policy updated
|
||
|
||
#### Documentation
|
||
- [ ] Payment flow documented
|
||
- [ ] Creator onboarding guide
|
||
- [ ] FAQ for payments
|
||
- [ ] Troubleshooting guide
|
||
|
||
---
|
||
|
||
## Database Schema - Phase 4 Complete
|
||
|
||
**New Models**:
|
||
```
|
||
- SubscriptionTier
|
||
- Subscription
|
||
- Donation
|
||
- SubscriptionGift
|
||
- CreatorRevenue
|
||
- PayoutRequest
|
||
- TaxInfo
|
||
```
|
||
|
||
**Updated Models**:
|
||
- Channel (adds relations to tiers, subscriptions)
|
||
- User (adds relations to subscriptions, donations)
|
||
- Stream (adds donations relation)
|
||
|
||
---
|
||
|
||
## API Routes - Phase 4 Complete
|
||
|
||
**Subscriptions**: 6 routes
|
||
**Donations**: 4 routes
|
||
**Gifting**: 3 routes
|
||
**Payouts**: 5 routes
|
||
**Tax**: 3 routes
|
||
|
||
**Total**: ~20 new routes
|
||
|
||
---
|
||
|
||
## Components - Phase 4 New
|
||
|
||
```
|
||
components/subscriptions/ (5)
|
||
components/donations/ (4)
|
||
components/gifting/ (3)
|
||
components/revenue/ (6)
|
||
```
|
||
|
||
---
|
||
|
||
## Third-Party Services
|
||
|
||
### Stripe
|
||
- Account management
|
||
- Billing API
|
||
- Payout API
|
||
- Connect platform
|
||
- ~2.2% + $0.30 per transaction
|
||
- PCI Level 1 compliant
|
||
|
||
### Tax Services (Optional)
|
||
- TaxJar for VAT/GST handling
|
||
- CloudTax API for 1099 generation
|
||
|
||
---
|
||
|
||
## Success Metrics
|
||
|
||
- 💰 $10k+ monthly platform revenue
|
||
- 👑 50+ creators earning >$100/month
|
||
- 💳 Sub conversion rate: 5% of viewers
|
||
- 📊 <2% payment failure rate
|
||
- ⏱️ <100ms checkout experience
|
||
- 🔄 <1h payout processing time
|
||
|
||
---
|
||
|
||
## Payment Pricing
|
||
|
||
AeThex takes 30% platform cut:
|
||
- Stripe processing: ~2.2% + $0.30
|
||
- Operations (support, moderation): 10%
|
||
- Infrastructure & scaling: 10%
|
||
- Growth & marketing: 5%
|
||
- Profit/reserves: 2.8%
|
||
|
||
---
|
||
|
||
## Timeline
|
||
|
||
| Week | Sprint | Focus |
|
||
|------|--------|-------|
|
||
| 14 | 4.1 | Subscriptions, Stripe integration |
|
||
| 15 | 4.2 | Donations, gifting |
|
||
| 16 | 4.3 | Creator payouts, Stripe Connect |
|
||
| 17-19 | 4.4 | Testing, deployment, optimization |
|
||
|
||
---
|
||
|
||
## Phase 4 Completion Checklist
|
||
|
||
- [ ] Subscription system working
|
||
- [ ] All Stripe integrations tested
|
||
- [ ] Donations functioning
|
||
- [ ] Gifting system live
|
||
- [ ] Creator payouts processing
|
||
- [ ] Revenue dashboard accurate
|
||
- [ ] Tax forms generating
|
||
- [ ] Payment compliance verified
|
||
- [ ] Mobile payments working
|
||
- [ ] Deployed to production
|
||
- [ ] $10k+ monthly revenue
|
||
|
||
---
|
||
|
||
**Phase 4 Estimated Completion**: Week 19 (by May 16, 2025)
|
||
**Next Phase**: Phase 5 - Community & Engagement (May 19, 2025)
|
||
|
||
See [PHASE_5_COMMUNITY.md](PHASE_5_COMMUNITY.md) for Phase 5 details.
|